Apr 8, 2022
Want to upgrade your brand in 25 minutes or less? Hit play now!
Welcome back to another episode of the Rainmaker Family Show! When we first started our services-based business, it didn’t take long before we felt like it was time for a rebrand.
We found a web designer that could make upgrades to our website and we made the deal. After we started working together he started to ask clarifying questions about our brand and who we serve. It didn’t take long for us to realize that rebranding was much more than just getting a new logo and swapping out a few images. Our brand started having an identity crisis, can you relate?
Welcome back to another episode of the Rainmaker Family Show! On today’s episode, we have the founder and owner of Brand Boss, Rachel Jenks!. With more than 22 years of experience working in public communications, including 15+ years in graphic design, Rachel’s passion is empowering business owners to rock YOUR brand like a Boss and own your Difference!
If you are a purpose-driven Mompreneur who isn’t satisfied with just making money, hit play to hear how Rachel is helping powerful people all over the world own their difference and authentically serve people at the highest level. Within minutes, Rachel reveals the foundation of every successful brand, how you can start building your brand the right way, and how these tips can save you a lot of time, money, and frustration if you truly want to make an impact with your company.
Whether you are a stay-at-home mom, Amazon Seller, or just starting your first side hustle, Rachel shares the clarifying questions you can ask yourself today that can help you upgrade your brand in seconds. You’ll also hear a brief overview of the brain science behind branding and how showing up with authentic YOU in congruence with your identity can lead to your customers trusting you for a lifetime.
You got this, Momma.
- The Rainmaker Family
PS: If you enjoyed this episode, share it with another Mompreneur who needs to increase their income and own their difference! Scroll down for more free resources to help you #MakeItRain
When you hit play you’ll get the scoop on:
- Branding vs. Design
- When it’s time to rebrand
- How incongruence is costing you sales
- Why most people get branding wrong
- The biggest misconception about being different
- Rachel’s journey to success
- What Stephen and Chelsey think about branding
- How the power of YOU is your brand
- How anyone can find their “superpower”
- And Much More!
RESOURCES:
Guest Links:
- Book a free consult: https://brandbossstudio.com
- https://www.brandbossstudio.com/brand-boss-show
- https://www.instagram.com/thebrandbossshow
- https://www.youtube.com/channel/UCvoWYjE3KJqJ9d8qGrsibRA
Connect with us:
The Rainmaker Challenge: https://rainmakerchallenges.com/join
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Episode: minute by minute
- 0:02 What to expect today
- 2:38 Get to know Rachel Jenks
- 03:58 A huge misconception about branding
- 05:43 How to start owning your difference
- 07:38 Do you ever question the impact of your life?
- 13:01 The foundation of every successful brand
- 15:58 The brain science about branding
- 18:39 What lies are you identifying with?
- 21:52 Where to start if you want to upgrade your brand